It’s important to make sure that the people receiving your emails actually want to be receiving them. Nothing will have you losing business faster than sending unwanted emails. The following tips are all designed to help you make sure the people on your email list have genuinely opted in.
If your business follows branding guidelines, always keep marketing emails consistent with these guidelines. Design new correspondence to match the color tones you have been using. Also, make sure your logo is prominently displayed on all outgoing messages. Your emails will benefit from being associated with the good reputation of your established brand.
Keep track of what your competitors are doing with their e-mail marketing campaigns. This can be done simply by becoming a subscriber to their email list. Being aware of their activities can help you make your email campaigns better than theirs. You should always look for areas where they are lacking, and try to fill the void. For instance, you should always try to top their discounts.
It is important to obtain permission prior to adding someone on your email list. If you send email without consent you will come off as a spammer, and create a bad impression of your brand. If subscribers report you for spamming them, you can get into trouble. Your subscribers’ ISPs may block you from sending emails and you might get a bad reputation with potential customers.
Be sure that all the links work in the messages you send out while email marketing. If the links don’t work, the customers are much less likely to end up on your site to make purchases. This will diminish your credibility and reputation with your readers, as it proves that you aren’t professional enough to send a simple email with a working link.
When people first sign up for your mailings, have a spot to at least get their first name. By doing this, you can customize all your recipients’ emails individually in order for it to address them on a more personal note. That personal touch helps your emails get more attention.
To make sure you have covered everything in your marketing with email plan, use multi-part messages. These are emails that include both HTML and plain text content, so that they will display appropriately no matter which option the recipient favors. The extra effort that this requires is worth it, since not all of your subscribers will be capable of reading HTML-based emails and will quickly unsubscribe from an HTML-only list.
When a customer buys something from your business, send an email that encourages him to contact you should he need the same kind of product in the future. Tell them about discounts or sales, and suggest items that they might be interested in based on their original purchase. You should let people know that you stand behind your product by offering their money back as a guarantee if they are not satisfied.
Layout is of the utmost importance in email marketing. Even though graphics and animation might look nicer, spam filters continually evolve and may automatically block your emails or your graphics. Ensure your most important content is in the text of emails. You can provide the audience with links to an external site to view your graphics.
Market to your readers. After you have a couple of people reading your emails, consider finding ways to get them to ask their friends to sign up. Include an opt-in in your email. You never know who might forward it to friends that are interested in the same kinds of products. This is a straightforward, ground-up approach to growth.
It is very important to send out emails only to people who want them. If you are blasting out emails to consumers who do not want this kind of communication, they will complain, and you will end up losing business. Use this advice to be sure that you are only sending emails to the people who want them.
If you have the information, make a celebration of your subscriber birthdays. Arrange for automated birthday messages to be sent to your customers. If you can, try including a coupon or discount, along with a friendly message so that they can feel important to your company.